A help or a hindrance?
If you’ve spent any time on TikTok, Instagram or YouTube lately, you’ll have noticed the explosion of colour analysis videos — quick clips promising to reveal your “season” in 30 seconds or less. It’s entertaining, engaging and, undeniably, has brought colour analysis to the attention of millions who might never have heard of it otherwise.
But has this new visibility helped us — or has it quietly devalued what we do?
The Upside: Awareness and Accessibility
There’s no question that social media has reignited interest in colour.
It’s made colour analysis modern again — a tool for self-expression and confidence rather than a throwback to the 1980s. Viewers are curious, and many arrive at consultations already excited about the concept.
In that sense, social media has created an enormous platform for education. The terminology of “cool vs. warm” or “Spring vs. Winter” has entered everyday conversation, giving consultants a head start when introducing the concept.
The Downside: Oversimplification and Misinformation
However, the very speed and simplicity that make these videos so shareable also make them misleading.
Online “analyses” tend to:
- Oversimplify complex theory into visual quizzes and filters
- Encourage self-diagnosis based on lighting or editing
- Create confusion about systems and seasons
The result? Clients arrive with preconceptions — often convinced of their season from a video — and are surprised when the professional process looks and feels very different.
This shift can inadvertently undermine the perceived skill and training behind true colour analysis, reducing it to something anyone can guess rather than something professionals are qualified to interpret.
Turning the Social Media and Colour Analysis Trend to Our Advantage
Rather than resisting the social media wave, consultants can use it strategically.
Show behind-the-scenes snippets of your analysis process, highlight what trained observation looks like, and share the why behind your conclusions.
Short, educational content can reintroduce credibility into the conversation and help audiences distinguish between trending and trained.
The Takeaway
Social media hasn’t ruined colour analysis — it’s just changed how people discover it.
It’s made it visible, but now it’s up to us to make it valuable.
Our opportunity is to reclaim the narrative: to show that true colour analysis isn’t a guessing game or a filter — it’s a professional skill built on observation, expertise and experience.
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The information contained above is provided for information purposes only. The contents of this blog post “Has Social Media Helped or Harmed Colour Analysis?” are not intended to amount to advice and you should not rely on any of the contents of this article. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this article. Helen Kendall-Tobias disclaims all liability and responsibility arising from any reliance placed on any of the contents of this article.
Last Updated on 17th October 2025 by Helen Tobias