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Colour Analysis & Bespoke Jewellery

How one of our Consultants Uses Colour In Her Business…

Barbara Laws qualified in Advanced Colour Analysis with Colourflair in 2013. For her it was the next step towards launching her personal colour and bespoke jewellery design company, Gem and Tonic.

Barbara was born in Austria into a family of Jewellers. Her grandparents and both her parents were Goldsmiths/Jewellers. So there was never any question that Barbara would not also become a goldsmith and join the very successful and well known family business.

“My sister and I took over the family business where I looked after the workshop and completed my Master ‘Goldschmiedmeister’. Then life intervened and I married, had two beautiful children, which are by the way my “masterpieces” and focused on bringing them up while helping my husband with his business. As my children are now grown up I felt it was time to go back to my roots, back to the bench…”

Barbara believes that jewellery is and should be very personal. And this is what is lacking from the choice available on the high street. She has always been passionate about matching a gemstone with the right metal. But, since her training with Colourflair, has the knowledge to go further and be able to match metals and gemstones with the skin tone of her clients.

Gem & Tonic is an exciting concept which combines jewellery, design and colour analysis. ‘Gem’ represents the jewellery and ‘Tonic’ the colour consultancy. Her collections, Tints, Tones, Hue and Shade are named after the technical colour terms – and as gemstones come in all hues, tints, tones and shades combined with white- yellow- red- rose- gold or silver the possibilities for her jewellery collection are endless.

But that’s just part of the story. The jewellery in her brochure and on her website are examples of her skill. Gem and Tonic also designs bespoke pieces sourcing the gemstones and metal to meet a clients’ requirements – making totally unique pieces that are personal to her clients.

Barbara also upcycles jewellery that may have been handed down or left unworn in a jewellery box, giving it new life and a more contemporary design to suit the style personality of her clients.

You can see more of Barbara’s work on the website gemandtonic.uk

Oh and of course…if you’d like to book for a Colour Analysis, please contact Barbara hereGem and Tonic Barbara Law Gem Buds

The Colour Wheel

A Grumbacher colour wheel is an essential tool when you are learning about colour.

There’s one in the ColourflaGrumbacherir Advanced Colour Analysis Training Kit.

Unless people paint, relatively few people have used the colour wheel, and so are interested in finding out more. I find it a really useful tool when shopping to find complementary tones and shades, especially for special occasion outfits. It’s helped many of my clients accessorize outfits in a more interesting way than adding safe neutral accessories.

stylerocks.comSearch “unusual colour wheels” on Google and you’ll find some fabulous examples: Here’s a jewellery colour wheel from stylerocks.com This company specialises in customising jewellery using different stones.

Then there are floral colour wheels, food colour wheels, ones made from books and even Converse Trainers!

And it’s not all about Colour as this Vintage Grumbacher colour wheel shows. It also gives valuable information on Value, Hue and Chroma Scales.

 

Vintage Grumbacher Colour Wheel

 

 

 

 

 

 

Helen  – Colourflair Trainer

Marsala – Pantone Colour of 2015

Each year the coloMarsalaur authority PANTONE decides on a colour palette for the year and chooses one to be THE colour.

For 2015 it is Marsala

Much like the fortified wine that gives Marsala its name, this tasteful hue embodies the satisfying richness of a fulfilling meal while its grounding red-brown roots emanate a sophisticated, natural earthiness.”

Whilst at first glance you may be forgiven for thinking this is a tricky colour to wear pantone  says:

Whether in a flat or textured material, or with a matte or gloss finish, this highly varietal shade combines dramatically with neutrals, including warmer taupes and grays. Because of its burnished undertones, sultry Marsala is highly compatible with amber, umber and golden yellows, greens in both turquoise and teal, and blues in the more vibrant range.

A quick visit to Pinterest searching on Marsala will show you just how many colours it can be teamed with. It looks set to be a favourite for weddings – bridesmaid dresses and flowers, and of course this is a colour that works well in home decor.

Not sure about whether it suits you? Why not find a local Colourflair Consultant who will be able to helo you with your colour choices.

Author: Helen Kendall-Tobias

 

The Colour Yellow

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Spring is well and truly here in the UK and looking through my window I can see all the daffodils in my garden are in full bloom. It got me thinking about the colour yellow…

Yellow is the colour of the sun, it brings happiness, it radiates warmth and makes you smile. But it’s a colour that has positive as well as negative associations. It’s used for high visibility warning signs, traffic lights and taxis but is also associated with negative feelings and emotions such as cowardice – you can be describe someone as “yellow bellied”.

I read a fascinating book this month “Why are you wearing those colours” by Thelma Werff.

Thelma says that “wearing a yellow shirt or T-shirt says that you approach life with trust, joy and delight blessing you with a flexible and adaptable openness to new ideas. You are capable of making quick decisions and putting these into action, with the ability to share your acquired knowledge. You have high self-confidence and self-esteem making you articulate and self-assured. With this colour you share your positive and optimistic attitude with others.”

Colours are of course used to cure, too. Yellow is suitable for anorexia, digestive problems, liver, and stomach. It’s also good to clear your mind, to relax your nerves, and to be more organized. It helps you get focused. So from a decorating viewpoint – makes a great colour for a study or workspace.

A little book on my bookcase, called “The secrets of colour healing” by Stephen Norris says that you should avoid this colour if you have stomach problems, are feeling excitable or restless are stressed or unable to wind-down or if you have trouble sleeping.

Quite often ladies seem to shy away from this colour when it comes to clothes, and they often pull a face at all the variations while being draped during a colour analysis. But it’s surprising how much they like the colour on themselves once they’ve seen their best shade against their skin.

As I was researching the shops this week in preparation for a personal shopping client I was struck by the amount of yellow on the High Street. I can’t help thinking that the retailers will be left with masses of unsold items. This is of course where we can help…showing our clients their best shade of yellow.

If you’ve enjoyed reading this article and would like to find out more about colour and which colours really suit you and how you can show other people to wear colour confidently – please contact us for more information on how you can train in Advanced Colour Analysis.

 

 

How much do you charge?

I recently received some information from another Training Provider. It made me see red…Here is what they wrote:

“There are numerous ways you can charge for your services, and you will have to identify the one that works for you. Your fees will be based upon:

* Nature of the tasks involved (the amount of work you have to do and the time involved).

* Your level of expertise (experienced consultants will be in greater demand, and can therefore charge more).

* The affluence of your client. Richer, more expansive clients will be prepared to spend more.

* The competition in your area. See what your competitors are charging and think how you want to position yourself in the market.

 THE PRICING OPTIONS

When you enter the market you will have to make a choice about how you want to charge your clients. The options available to you are:

1. Service based flat fee

2. A fee per hour

3. Daily fee

A very important point is to look at the competition in your area. If there are other image consultants make sure you are competitive in relation to their prices.”

OK so why was my blood boiling? Well this advice while well-meaning is quite simplistic and could see your business travel down a very slippery slope, very quickly.

It’s not that the information is wrong – but in an attempt to make the text as short as possible they’ve left out several critical factors for a pricing structure:

  • Most pricing models will tell you to stay away from hourly rates/daily fees. There are only so many hours in a day and if you are clearly basing your pricing structure by the hour – you can see that there are not enough hours in a day or week…and you cap your earning potential…However, you do need to know the absolute minimum you can charge per hour so that you will always at least cover your costs….even if you are prepared to do a special price for someone
  •  It’s easy to underestimate the time it will take to prepare for a client. Using Colour Analysis as an example…as well as the session time, you must factor in your set-up time and how long it takes to tidy away, and clean your kit. Ordering top-up fans, make-up and salon consumables, also takes time. As does client follow up, both post-booking and prior to the appointment and post-appointment follow up. It’s easiest when you have a room set aside for use as your studio, but becomes harder and longer if you have to pack away your equipment. If you are offering a mobile service – travel time must be factored into your prices
  • Experience does not necessarily equate with demand – you can be the most experienced Image Consultant in the world but not have a busy, thriving business or be in demand, or you may actively be choosing to limit your personal one-to-one sessions
  • In my experience more affluent clients are sometimes even more hesitant to spend money – often it’s the ladies who have to save for our services that value our advice more
  • You can look at the competition in your area until the cows come home – but how do you really know that their service is comparable to yours?
  • Sure, you can get a general feel for what is going on but this method misses several important points:

Is the consultant in your area who is charging £50 for a colour analysis really making any money – is she working as a business or just making pin money?

Can you be certain that someone charging £75 for colour has their pricing structure worked out properly…or are they just a month from closing?

Pricing is “multi-factorial” but comes down to two things – the value that your service can bring to your client and knowing very clearly who your ideal client is (see last months “Keeping in Touch Article”).

“If everyone bought on price we’d all be driving around in the same car.”

Case Study:

I have recently been mentoring another Image Consultant (not Colourflair trained). As a new business she was offering a 2 hour colour analysis including swatches for £35, as a special offer. (Yes, I was shocked when I found this out!) Offering this service for such a low price had given her quite a few contacts and some business, but these had not converted or “up-sold” to other services, and although a super cheap offer, it was not attracting the number of clients she wanted. In fact her most popular service was 4 x more popular than the Colour Analysis at £35.

Her potential clients did just not see the value of the service, even priced at £35!

When we looked at her business model and her aims and objectives it was clear she needed to put her prices up. I advised her that her colour analysis session should be priced at £90 minimum.

In the first week of January she was phoned by a friend of someone who had had a colour analysis during 2013. This lady had seen the results (the value) of her friends Colour Analysis and wanted to book herself for a colour analysis – for £35.

What happened next? The lady was advised that the £35 Colour Analysis was a special promotion and that the price was now £90. The lady at the end of the phone went quiet for a short while…and then booked for £90.

Our services give real value to our clients, please don’t sell yours short! Now is a good time to review your price list and just take a look at what your competitors are charging. Could you up your prices, or could they do with a little adjustment?

PS Just so you don’t have to search my website: www.imaginationonline.info  I currently charge £175 for Colour Analysis – which leaves me scope to offer special offers at £99 or £145…and yes I do have customers!

The Power of Glamour

The Power of Glamour Anette Talpert

Book Review: The Power of Glamour (The women who defined the magic of stardom)

Annette Tapert Aurum Press 1999

This is not a new book, and the copy I have just bought is a second hand old library book…

Despite the title it is not in itself a glamorous book. The cover has a black and white pencil drawing of Hollywood stars on the cover and all the pictures are B& W. Is that part of its charm?

I was hooked from the very first paragraph: Read More

Radiant Orchid ~ Pantone Colour of 2014

Radiant Orchid - the colour of 2014

The Colour of 2014

Each year, the International colour standards authority PANTONE, announces a colour palette for the coming year – and nominate one of those colours to be THE colour for the year. For 2014 it has been named as Radiant Orchid… Read More

Think Pink!

"Think Pink”, which featured in the Audrey Hepburn film “Funny Face” in 1957

“Think Pink”, which featured in the Audrey Hepburn film “Funny Face” in 1957

I’ve just finished reviewing my August copies of (Harper’s) Bazaar, Vogue and In Style magazines…and whether you call it “A Rose Bouquet” (Vogue), or “Blush Up” (In Style), what all these magazines have in common, is that they’re thinking pink for AW2013. “Think Pink” (Bazaar) is their take on THE colour for the autumn winter 2013-2014 season, from the catwalk collections. Read More

Emerald Green ~ The Colour of 2013

Emerald GreenEach year, Pantone, the leading provider of colour systems and technology for accurate colour communication, declares a particular colour the “Colour of the Year”.

Twice a year, the company hosts a secret meeting of representatives from various nations’ colour standards groups in a European capital. After two days of presentations and debate, they choose a colour for the following year; for example, the colour for summer 2013 was chosen in London in the spring of 2012. Read More

Image Consultant or Stylist?

There are hundreds of different roles and jobs within the style, fashion and image industry. So finding which of the many roles may be for you (and in which to make a career) can be a daunting task. Becoming an Image Consultant is just one of the many careers in the style and fashion world. So what is an Image Consultant – and is it different to a stylist? Read More