There are hundreds of different roles and jobs within the style, fashion and image industry. So finding which of the many roles may be for you (and in which to make a career) can be a daunting task. Becoming an Image Consultant is just one of the many careers in the style and fashion world. So what is an Image Consultant – and is it different to a stylist? Read More
Ultimate Grey and Illuminating are the pantone colours 2021 chosen by the Pantone Institute.
This is a quote from Leatrice Eismann of the Institute: “they are a marriage of colour conveying a message of strength and hopefulness that is both enduring and uplifting“.
When your client leaves a colour analysis session, they have a lot of things going through their minds. And it’s a fact that many people will only remember three key things, from any session. You will have introduced them to a whole range of colours that suit them. But, they will probably gravitate to one or two of the colours on their personalised swatch. They may not immediately love all the colours in their colour fan, just because they can wear them.
Yellow is a particular colour in point.
As a qualified colour consultant, you will realise how many people wouldn’t consider having yellow in their wardrobes. Although the same people may love yellow flowers intheir garden.
I’ve seen this time and time again in my own business. Clients once introduced to the shade that suits them – put their fears aside. They can start to be more adventurous with this colour. Taking baby steps to find a yellow T-shirt or scarf, before branching out into more expensive items.
Grey, of course, is an essential neutral when building a wardrobe. But just like yellow there will be a better shade for your client.
I didn’t have to look too far on the internet to find many examples of both the Pantone Colours 2021, or shades that are near enough, to make them appear like the colours of the year – as you can see in the picture.
How to Wear the Pantone Colours 2021
If you are reading this short article and would like to know which yellow and which grey would suit you best, then please visit our sister website. You can book an “On-line Colour Analysis Session” there.
If you’d like to become a specialist in Colour Analysis you can find out more in our article Seasonal Colour Analysis 101 .
If you would like to train in Colour Analysis you can request our course information in the box on the right.
Original Article written by Helen Tobias, Trainer.
Every year I look forward to new colour palettes chosen by Pantone and the spring/summer 2021 colour palettes from the Pantone Colour Institute will be worth the wait.
After such a miserable 2020 we can only hope that spring/summer 2021 will be a better year for everyone and the colours that Pantone have chosen seem to have captured a hopeful mood.
But how will these work with seasonal colour analysis?
The “Intoxicating” colour palette will flatter most summer skins. Fairy Wing pink, Dream of Cotton lavender and the Tomatillo cool green will look particularly good. Lemon Fizz yellow may be a little strong next to the face – but will be a useful accent colour to give some zing to an otherwise pastel collection.
Carnival Green is a lovely aqua shade which will crossover to other seasons too – especially winter and spring.
The “Summer Bouquet” features Blush Beauty which our spring complexions will be drawn towards…and this palette has Winery and Pepper Stem which our autumns skins will love.
Power Surge is an altogether more robust palette – with more vibrant colours such as Nobility and Iced Mango. There is plenty of choice for each season in this palette.
I’m looking forward to the spring/summer 2021 colour palettes. I wonder which of these colours may become “THE” Colour of the Year?
If you are reading this and have a colour business, then you could use these colour palettes as an idea for a follow up session – or a workshop. How to wear spring/summer2021 colour would be a great title for a general workshop, or How to wear Pepper Stem for a one-to-one session with an existing customer.
A key factor in success in all Colour Analysis businesses is to get out of the one-off mindset. Getting your clients returning for furnther services will create ongoing revenue. Creating new and exciting ways of keeping in touch with your customers will keep things fresh for your clients and also for you so do take a few moments to think how you could use these colours in your business.
If you’ve enjoyed this short overview please share the photographs on pinterest.
If you’d like to read more about seasonal colour analysis – try our article here Seasonal Colour Analysis 101
If you’d like to know more about training in Colour Analysis you can aread about our Diploma in Advanced Colour Analysis here.
If you’d love to train but not sure you can afford the training course – the’s an article ere: How to pay for your colour analysis training. With a Free download to help your planning
If you are already qualified in Colour Analysis – you may like to further your skills with our other course available on our sister website Training with Imagination.
when you set up a Colour Analysis business…
Setting up your own Colour Analysis business is both exciting, and scary.
There are often difficult decisions to be made, especially if you don’t have previous experience.
Where do you start?
Before you do anything else, you will need a Business Plan. This doesn’t have to be complicated. (There’s a 1-page template in our course notes.) And the first thing you will have to decide is how much you can or are willing to invest in the business before it starts to generate sufficient income for your needs. (I’m assuming that you aren’t going to the bank for a loan!)
This is an element that many new students completely overlook. The great thing about the image industry, is that it is relatively cheap to enter. And that in itself causes a problem. It’s very easy to think that you can start a business on the cheap, with only your passion and skills and possibly a quick training course – and you’ll be OK.
Over the years I have seen many students not appreciate the importance of a budget. The excitement and challenge makes them forget the basics. How long may they need to cover their costs, before they actually start to make a good income. They will need to covers costs, but earn enough to pay themselves a salary.
What to consider next
Training is probably the biggest, and probably first outlay, that you may need to decide upon. Companies offering a franchise opportunity will be more expensive initially. And they may set sales goals and business expectations. But they will also offer support. They may be less keen for you to do “your own thing” and be quite prescriptive in their business terms. So read the small print carefully before you sign up.
Independent courses may be more realistic in their pricing initially. But do make sure you know what it is you are going to learn. An online training course may give you the facts, but will it provide you with the practical experience that you will need in your work? How can you be sure that you are working to the standard required to offer a professional service? Look for training with assessments and a personal tutor who’s worked in the industry.
Where will you work?
After training, this is the next thing to consider. Most colour analysis sessions take place in private rooms, in consultant homes. Some consultants may be lucky enough to have a garden room or other dedicated space. Rarely, people have the opportunity to work in other beauty premises.
Styling and wardrobe work, as well as personal shopping, take place out of the home and so paying for office space or studio space in the early days is totally unnecessary. You won’t be using it for half of the time. Although we’d all like a plush studio/office, the expenses involved in creating a business oasis can add up quickly. Focus on your business’s success first…
Do you need a posh website?
The answer is not at the outset – start with a simple 5-page site. Just to get some visibility and develop it as you become certain of the services you are offering. (Take a look at our Website starter package here)
Should you pay for professional headshots?
You should also include your personal branding in your budgeting. You will need to look professional, and dress to attract your target group. But you can do so fairly cheaply if you’re smart about how you shop. The sales can be your best friend for obtaining quality coats and leather goods, at a fraction of the original price.
I’m on the fence though, when it comes to spending money on professional headshots. A lot of companies say you can get away without one. I’ve used selfies and had headshots professionally taken in the past. It hasn’t appeared to make any difference to my business and you don’t have to pay a lot for these now, anyway. If you do use a selfie – just make sure you’re not cuddling the cat or on the beach!
What about the tech…
When it comes to business operations, there are many online and free subscription software services that you can use. Use them until you’re sure of the features you’ll need, before you pay for anything.
In our line of work, most companies are sole traders who never employ staff. While it’s fun to see your new business grow, there are many ways of getting extra resources without committing to taking on employees.
Build a business first
If money is tight, start by focusing your spending on things you know will build your business. Make sure you have a budget for these in your business plan – and of course have a very clear idea at the outset of what you are trying to achieve with the audience you want to attract. This will help you make a decision about whether to go with a marketing promotion idea or not.
What about promotional items?
It makes sense to have a logo and some inexpensive business cards printed, but there’s no reason to spend any more initially – until you really have got your business strategy and services honed.
So in conclusion…
As we’ve already mentioned – set a budget for your business and stick within it, and make sure that if you do need to spend a large sum, your business can cover it. There is a lot that you don’t need to spend money on when you set up a busieness. When you get your priorities right – you can still succeed.
Here’s to your success…
For information on our Colour Analysis Diploma Course
For inforamtion on a no obligation Discovery Call
For information on the Bridal Stylist Course
For information on the Personal Shopper Course
The Association Newsletter is just one of the ways that we keep in touch with students and consultants.
The newsletter is published just once a month and not only gives you important updates on new products and courses in our Trade Price List – but is also a way for you to understand more about Colour Analysis, hear industry news, as well as learning new skills which will be useful in running a successful business.
In recent newsletters we have featured Book Reviews, Product Reviews, run quizzes and word searches to complete with a coffee. We’ve given more training on elements of our course – as well as essential information when setting up your business with tips for voice mail messages and email signatures.
Our courses were recently updated to comply with information on how to work in a post Covid-19 world and a playbook, studio posters and a guidelines policy was circulated to our members as part of their membership.
It’s not the only way we keep in touch as we have a Facebook group which also has free downloads and information which we know our members find useful.
If you’d like to find out a bit more and get hold of a copy of our newsletter just drop me an email and I’ll send a copy of the pdf version to your inbox…no signups … just find out a bit more about us…email here
Dipping into our Student Magazine is the first thing to do once you’ve taken the step and ordered your Colour Analysis course and colour kit.
The Student Magazine has be written to help you get off to a great start and to show you exactly what your next steps are – with a checklist of things to complete.
You’ll find it on top of your Colour Kit – and we encourage students to read this 8 page magazine first before discovering all the goodies to be found in the Colourflair Colour Kit.
This isn’t the only magazine that you’ll get from us. As a Member of the Association of Colourflair Consultants you’ll receive a monthly newsletter. We aim to help you grow your business, receive new training and you’ll receive this every month. Here are a few covers from our recent digital editions:
There are book reviews, articles about colour, interviews with other consultants, business advice, information about new products and so much more…we don’t operate a franchise, but you can be part of a supportive group as a member of our Association…
Why not book a Discovery Call – a no obligation chat about what we offer
Perhaps you are looking to extend your colour skills and services. Why not take a look at our sister website and our BRIDAL STYLIST COURSE
On our page Colour Analysis and Covid -19 we addressed the issue of how we have updated our training course to give the very latest advice to those wishing to train in Colour Analysis – now that the world is a different place in light of Covid-19.
The Playbook reviews all aspects of the Colour Analysis session and reviews the areas that may be most in need of change in order to keep both the consultant and the customer safe.
It’s not just about washing hands and disinfection techniques – although we have included three useful studio posters. Perhaps the most useful element is the Studio Guidelines poster that we provide in a word document so that you can tweak it to be relevant to your own situation. This can be prominently displayed so that your customers can rest assured that you are operating within clear parameters, to ensure their safety.
For the moment this information pack is included in our Training Course in Advanced Colour Analysis and to the Consultants who are Members of the Association of Colourflair Consultants.
If you are looking for a Colourflair Colour Analysis/Consultant you will see a short list of just some of our consultants here. We have also updated the listing to include those who are working within our new safety and hygiene guidelines.
30 Clients in 30 Days – does that sound impossible?
When you are thinking of starting a new business, probably the first thing you’ll think about after “Will I be any good at it?” will be “How will I get clients? Where will my clients come from?” This is the same for any business, but especially relevant to get your Colour Analysis business of to a good start.
Before you even think of advertising or marketing activities there are some simple things you can do which will show you if you can get your colour business off the ground quickly.
It’s easier than it sounds. Simply download our worksheet “How to Get 30 Clients in 30 Days” and get started.
It will take you through a simple process which will provide a document for ongoing business building. With our free handout you’ll a system to get you started…and you’ll also get 3 essential tips for keeping the momentum going.
If you’d like to get started, just enter your email details and we’ll send you a link to download the pdf worksheet “How to Get 30 Clients in 30 days Worksheet” here. Set aside 30 minutes every day until you have completed your goal. Consistency is key – a little activity on a regular basis really pays dividends.
Let me know how you get on and if you’d like more information about training as a colour analysis consultant and our Diploma in Advanced Colour Analysis email me here.
If you are just starting to research Colour Analysis, becoming a Consultant and the training courses that are available, you may also find the following blog posts informative:
The International Colour Authority Pantone, has decided that Classic Blue is THE colour for 2020.
PANTONE 19-4052 Classic Blue
According to the Pantone Institute this colour “instils calm, confidence, and connection. This is an enduring blue hue which highlights our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era“.
For those living on the coast you are surrounded by blue with the colour of the sea and the sky. It is thought to be the worlds favourite colour. In Japan , blue means fidelity and is a colour of good luck. While blue in Europe is often perceived as the colour of communication. This is a good reason for Her Majesty the Queen to choose this colour for 29% of her outfits. (According to Vogue magazine when they charted the colour of her outfits in the Jubilee Year.)
According to Karen Haller in her book The Little Book of Colour (Book Review here) “Blue affects our intellect. Its primary action is to trigger mental responses“.
Blue can make us wary when there is too much of it. We often consider blue food as unsafe. It’s also the colour most likely to suppress the appetite.
How to wear blue …
For those with a warm skin tone a basic navy blue works as a neutral for the spring skin tone. Near the face the light teals and turquoise will work better. Whereas the autumn skin tone will look best in a midnight blue for neutrals and an air-force blue nearer the face. Teal may work too.
For the cooler complexions – starting with winter, both basic blue and midnight blue work as neutrals. Azure and royal blue will work best nearer the face. The delicate colours that suit the summer complexion are full of blues which are equally their better neutrals: sapphire and Capri blues as well grey-blue and light blue.
If you have found this article interesting and would like to know which blue suits you best, head over to our listing of Colourflair Consultants page. Only a few of our consultants are listed here but there may be one near you. You can always phone for more information or book a Colour Analysis session.
If you would like to know more and learn about colour and start your own business or for personal development – you can find more out about our Diploma in Advanced Colour Analysis here.
The Little Book of Colour is a new book for 2020 by Karen Haller. Like many of you with a fascination for colour, I am always on the lookout for new books to read on the subject. But as my bookshelves are full, I decided to download the kindle version of this book.
This book styles itself as the “definitive guide to using the power of colour to improve your happiness, well-being and confidence.”
The author, Karen Haller, builds on over 20 years of experience, of Applied Colour & Design Psychology. In this book she demonstrates the many practical ways in which you can use colour to transform your life. If you are updating your home decor or your wardrobe she gives you ideas to be inspired by the possibilities to:
-“Create a home that reflects your personality
-Grow your confidence in using colour
-Add colour to your workplace
-Choose clothes that express the true you
-Find your unique colour palette & design compatibility”
The blurb claims that this is the first book that mixes the science, psychology and emotional impact of colour, with Karen Haller taking you on a journey through rediscovering the joy of colour.
I found this book nicely written and easy to read – finishing it with two easy sessions in the evening. I can’t say that I learned anything new – but it’s a nice book to read if you are relatively new to the topic and a good refresher if you haven’t read much on colour psychology recently.
I did find it somewhat repetitive. There is obviously quite a bit of crossover between personal colour, the clothes in the wardrobe and the colours that you use in your home and at work…never the less I didn’t feel I’d wasted my money or my time. The hardback version is just £9.30 plus P&P and kindle £7.99. You can get a copy here: Enjoy!
If you would like t know more about Colour Analysis please see our article Seasonal Colour Analysis 101 . If you are looking for a Colour Analysis Course that you can learn at home at your own pace please see our page here.
One of the questions I am frequently asked is how long will the Advanced Colour Analysis Analysis take to complete?
The answer isn’t always simple…when you sign on for a home study course it’s not the same as blocking out a week in your diary to attend a course. It depends on several things:
- Your motivation to complete the course
- How much time you are able to devote to your studies and of course – and what no-one can anticipate in advance
- Whether you are interrupted by life-events such as illness or having to care for family members.
Late last year a lady qualified after starting the course 10 years ago. Of course she hadn’t been studying for that long – life had interrupted her plans. But she was thrilled when she finally finished the course.
On the other hand, I am just posting the certificate for a lady that started training in May 19, and another student, who started in October 19 – will complete very soon now – because she has been focused on the course ~ just 3 months.
This last student was very organised from the outset and set herself a study schedule and has stuck to it. While you don’t need to share your plans with your tutor, if you think you are the sort of person who may need to be held accountable and be nudged occasionally – your tutor will help with this.
The good news is that there isn’t a time limit on our courses. We want you to complete your training as soon as possible though so that you can get on with developing a business or move onto the next stage. The first year of tuition is included in your course – and we would hope that you would finish your course well within this time – but we’re flexible and will give you support while you are training should you need it…
Our new marketing materials include several “challenges” or exercises to help you get off to a quick start and our monthly newsletter is designed to further your knowledge of colour and always includes information on marketing that can be immediately translated into your business.
You will have your own personal tutor who is at the end of the phone or available by text or email – so if you do get stuck or are not sure on anything – you won’t have to wait long to have your questions answered. And you won’t feel on a limb or on your own.
We are not a franchise – so once you have finished your course it’s really up to you how you use it. We’d clearly love you to use your skills and offer Colourflair Colour Analysis sessions as a colour analysis can be life-changing for people. However, if you have other ideas, that’s also fine.
Why not email us and book a discovery call to find out more – and if you haven’t already requested our prospectus, there is a form at the bottom of this page. It will land in your email inbox within a few minutes. You’ll receive the information and a short series of email with more information and advice, that we hope you will find helpful in selecting your training provider. We look forward to hearing from you…